About Little Darling

Little Darling is an online kids’ clothing store (sizes 0–12) started by a stay-at-home mom of two actual little darlings in the summer of 2025. We’re still in our “newborn” stage as a brand—but full of big dreams.

After a decade in the fashion industry, founder & CEO Kristina Vasilyeva was ready to step away from the endless churn and waste of fast fashion. As a mom to two little girls, she saw firsthand how quickly kids outgrow their clothes—sometimes before they’re even worn twice! The constant cycle of figuring out who to pass things along to, or trying to sell them online, sparked an idea: why not create a dedicated space where parents can sustainably clean out closets, give clothes a second life, and even earn a little extra?

That’s how Little Darling was born.

We’re committed to circular fashion, making it easier (and more fun) for families to choose affordable, eco-friendly options instead of fast fashion. At Little Darling, we believe kids’ clothes should be as unique as they are—so we celebrate self-expression by offering a wide variety of styles that empower kids to explore their own tastes while keeping sustainability at heart.